Adobe Illustrator, Adobe InDesign, Sketch, Adobe After Effects
For my Graphic Design II course, I was challenged to create a campaign for a social issue that I was passionate about. The campaign would grow as the semester progressed, but the structure was focused around the creation of 2D, 3D, and interactive elements. I initially came up with three possible social issues to build a campaign around, but eventually settled on combatting sexual assault against college students.
I started the project with exploring visual inspiration. I was looking for images that were reminiscent of college parties, which are often the precursor to sexual assault.
3D & 2D Sketches
Once I had a visual direction to go in, I started considering options for 2D and 3D campaign elements. For 3D, I considered placing my messages on objects that would be present at a college party. This included cases of beer, disposable cups, and card games. When designing the disposable cups, I was inspired by the idea of the active advisor who thinks about their friends when going out. I carried this theme across to my 2D designs by featuring prominent questions that students can ask themselves to keep each other safe.
Cups & Posters
Each of the cups and posters feature a question that gets students thinking about looking out for their friends. The name in each question makes a strong connection with the individual as well.
After developing the 2D and 3D elements of my campaign, I started to view my campaign as a project that followed the narrative of students going out to a party. The posters were active during the students’ walk to the party and the cups were active during the party itself. The one part of the narrative I needed to include in my campaign was before the party. I decided to create an app that would encourage students to be proactive before going out. The students would put in the party and their friends’ information and would be able to see where they were throughout the party. They would also receive notifications throughout the party reminding them to check on their friends.
These show the progression of how a student would use the app before going out. The final screen gives an example of what a notification could look like during the party.
Collateral Piece & Animation
The final part of the project was to create a collateral piece that would act as a style guide and introduction to the campaign. I decided to bring the visual element of a network that I had used in other elements of the campaign into the binding of the book. The network represents students creating a system by looking out for one another. In order to push this idea further, I created an animation that illustrates the network being created. This along with the collateral piece creates a complete campaign that can live in various forms.