As the Creative Lead for Idea, Northeastern’s venture accelerator program, I worked on several projects of various styles. Some of these were one page print outs with information about the program, while others were invitations for particular events. My goal as the Creative Lead was to create aesthetically pleasing material that fit with the brand Scout had created for them the year before.
Towards the end of my term as creative lead, I worked with two designer/developers to redesign the website for Idea. We wanted to create a clean, corporate site that kept with the updated brand guidelines. Our team started the process by working on desktop, and then moved to tablet and mobile. The design included patterns for page titles, animations, and iconography that fit with the identity.